betta.

UI & UX design

Make the
path obvious.

Research, interaction design, visual design and design systems — for new products and for ones that have grown tangled.

Design is how it behaves

Pretty screens are the easy part. The harder, more valuable work is deciding what happens when the network drops, when someone enters a postcode with a space, or when a first-time user lands on page three from a search result. We design those moments deliberately.

We start by listening: short interviews, a look at support tickets and analytics you already own, and a walk through the product alongside people who use it. From that we draw flows, then prototypes, then polished interface designs in Figma with components named the way developers will name them.

Where a product has accumulated inconsistent buttons and five shades of the same blue, we can build a compact design system — tokens, components and usage notes — so future work stays coherent.

The current, start to finish

  1. Listen

    Stakeholder conversations, user interviews and a heuristic review of what exists.

  2. Map

    Journey maps and task flows that show where people stall or drop out.

  3. Prototype

    Interactive prototypes tested with five to eight participants per round.

  4. Refine

    High-fidelity screens, states, motion notes and accessibility annotations.

  5. Systemise

    A design system and developer handover so the design survives contact with code.

Good fit

  • Products with high drop-off or support load
  • Teams needing a design system
  • New products before development starts
  • Accessibility-focused redesigns

Probably not us

  • Logo-only branding projects
  • Design without any access to users
  • Pixel-pushing without decision-making authority

Have something in mind? Tell us in plain words — no brief template required.

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