betta.

Publishing help

Out of the
tank, into the sea.

Getting software into the world involves accounts, policies, reviews and paperwork. We help you through every lock gate.

The bit nobody budgets for

Many projects stall not in development but at the final step: a rejected App Store review, a missing privacy policy, a Google Play developer account stuck in verification, or a domain registered to someone who left years ago. We have walked these routes and can guide you, or do the legwork on your behalf with your authorisation.

That includes setting up Apple Developer and Google Play Console accounts in your organisation’s name, preparing store listings, screenshots and privacy declarations, configuring hosting, domains and email authentication records, and creating a release checklist your team can reuse.

We are careful to be clear about what we can and cannot control: app-store reviews are decided by Apple and Google, and timings vary. We help you give them what they ask for, first time where possible.

The current, start to finish

  1. Readiness check

    We review the build, policies, accounts and listing assets against current store requirements.

  2. Accounts & ownership

    Developer accounts, domains and hosting placed under your organisation’s control.

  3. Listing & compliance

    Descriptions, screenshots, age ratings, data-safety and privacy-label answers prepared with you.

  4. Submission

    Builds uploaded, reviewer notes written, and any review feedback handled promptly.

  5. Aftercare

    Release notes, staged rollouts and a reusable checklist for the next version.

Good fit

  • Apps built elsewhere that need publishing
  • Rejected submissions needing a fix plan
  • Untangling domain and hosting ownership
  • First-time publishers

Probably not us

  • Guaranteeing approval or store ranking
  • Publishing apps that breach store policies
  • Purchasing reviews or ratings

Have something in mind? Tell us in plain words — no brief template required.

Describe your idea Read our delivery standards