Useful resources
Practical notes we have written for clients and anyone else who finds them handy. Filter by topic, tick through the checklist, take what helps.
Choose native when you need deep device features, heavy animation or day-one support for new OS capabilities. Choose cross-platform when features are mostly forms, lists and content, and one team must ship to both stores. Either way, budget for platform-specific polish.
An app name and subtitle, description, keywords, screenshots for each required device size, a support URL, a privacy policy URL, age-rating answers and data-collection declarations that match what the app actually does.
Export a list of every current URL, decide each page’s fate, set up 301 redirects, keep page titles where they already work and resubmit the sitemap after launch. Check for broken links a week later.
Look up the registrar, then make sure the account is in the organisation’s name with a shared mailbox, two-factor authentication on and auto-renew enabled. Expired domains are a surprisingly common outage.
Write three realistic tasks, recruit five people who match your audience, ask them to think aloud, and do not help. Note where they hesitate. Fix the biggest problem and test again.
Real text instead of text in images, colour contrast of at least 4.5:1 for body copy, visible focus outlines, labelled form fields, descriptive link text and captions for video.
A backup you have never restored is a hope, not a backup. Schedule a restore test to a separate environment at least quarterly and write down how long it took.
What you did, what you expected, what happened instead, when it happened, your device and browser, and a screenshot. Those six things usually halve the time to a fix.
Tick as you go. Progress stays in this tab only unless you accept optional storage.
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